ABOUT

My name is Hafsa Ashadu-Campbell, the founder of Hafsa’s Hair. I started experimenting with wigs from an early age, as I love being able to change up my look, as often as I please. I have always loved and embraced my natural hair, so much so, that when I change up my look, I always want the hair to represent me as a black woman. I believe that there is beauty in texture, and I have grown out of the idea that straight hair or looser curls are any better than Kinkier textures.  

 

A wig is a protective style, so protecting, and caring for your natural hair, is mandatory. We must not neglect our natural hair, as a result of wearing wigs regularly. I have been blessed to have healthy thick natural hair, practically all my life. However, after the birth of my son, I experienced postpartum shedding. Something I had never experienced with my first pregnancy. My hairline started to thin, and my scalp got dry and itchy, without having dandruff. I have never had an issue with my hair up until this point, so I went on and got a big chop, and began wearing wigs more frequently. Because of my busy schedule, wigs have always been my first option, when it comes to a protective hair style. My wigs mimic my natural hair and enable me to reduce the manipulation of my natural hair.  

 

Even though my hair was tucked away under a wig, I knew that I needed to give my scalp nourishment on a regular basis, to enhance lubrication of the shaft and help prevent breakage. Products on the market weighed down my hair, making it feel greasy and dirty even a couple of days after washing.  

 

I was yet to find a lightweight product I could use regularly to moisturise my scalp underneath my wigs. I got tired of constantly seeing chemicals in almost every product in the hair shop, and I realised the need to formulate a natural treatment oil that would grow back my thinning edges. A product to nurture my natural hair free from chemicals, and full of wonderful benefits for hair and scalp. Through extensive research, and with the help and knowledge from my mother, a qualified beauty therapist who has been making natural skincare products for over five years. These are the two things that encouraged me to launch my Brand. My hair is a huge part of my identity, and I am building an establishment that I have always wanted to be a part of. One that inspires confidence, and empowers women, to look and feel their best.

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“I am building an exciting brand, that promotes black beauty, and encourages women to live their lives to their full potential; unapologetically.”

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